789 mx Privacy Policy — Your Data, Your Rights, and How We Keep It Safe

789 mx is committed to protecting the privacy of all players who use our platform. We recognise that when you share your personal information with us — whether at the point of registration, during a PKR deposit via Easypaisa or JazzCash, or when contacting our English-language support team — you are placing trust in us to handle that information responsibly.

This Policy sets out in clear, plain English exactly how 789 mx handles your personal data throughout your relationship with us. It covers the full lifecycle of your data: what we collect, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have to access, correct, or delete it at any time.

By creating a 789 mx account or continuing to use the platform after this Policy takes effect, you acknowledge that you have read and understood its terms. If you have any questions about how 789 mx handles your data, please contact our support team at [email protected] — the address is provided for reference and is not a clickable link.

789 mx collects personal data from Pakistan players across several categories, depending on how you interact with the platform:

789 mx does not collect sensitive categories of personal data (such as health, biometric, or religious information) unless specifically required for responsible gaming self-exclusion purposes, in which case such data is handled with additional safeguards and is never shared with third parties for marketing.

789 mx uses the personal data we collect for the following specific purposes:

• Account Management: To create, maintain, and administer your 789 mx account, verify your identity as a Pakistan player, and ensure your account details remain accurate and current;
• PKR Transaction Processing: To process your PKR deposits and withdrawals via Easypaisa, JazzCash, Raast, HBL, UBL, MCB, and USDT TRC20, and to maintain accurate financial records of all transactions;
• Platform Delivery: To provide access to 789 mx games including jackpot slots, live dealer tables, Cockfighting markets, HBL PSL sports betting, and lottery products;
• Fraud Prevention & Security: To detect and prevent fraudulent activity, money laundering, account sharing, and other prohibited activities as defined in our Terms & Conditions;
• Regulatory Compliance: To fulfil our Know Your Customer (KYC), anti-money laundering (AML), and age verification obligations;
• Customer Support: To respond to your queries submitted via English live chat or email, and to maintain records of support interactions for quality assurance;
• Responsible Gaming: To monitor gaming behaviour and intervene where responsible gaming thresholds are triggered, including communicating self-exclusion options to Pakistan players who may be at risk;
• Marketing Communications: To send you promotional offers, bonus notifications, and PKR deposit match updates — only where you have provided explicit consent and have not subsequently opted out;
• Platform Improvement: To analyse anonymised usage data in order to improve the 789 mx platform's performance, especially on Pakistan mobile networks.

789 mx processes your personal data only where we have a valid legal basis to do so. The legal bases we rely on are as follows:

• Contractual Necessity: Processing required to deliver the 789 mx platform services to you — including account creation, PKR transaction processing, and game access — is necessary for the performance of the contract between you and 789 mx;
• Legal Obligation: Processing required to comply with applicable KYC, AML, and age verification regulations, including obligations to retain transaction records for a minimum of five (5) years;
• Legitimate Interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and platform improvement — where 789 mx's legitimate business interests are balanced against and do not override your privacy rights;
• Consent: Processing for direct marketing and optional communications — only where you have given clear, freely given, and specific consent, and which you may withdraw at any time via your 789 mx account settings.

789 mx does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share your data only in the following limited circumstances:

• Payment Providers: We share the minimum data necessary with Easypaisa, JazzCash, Raast, HBL, UBL, MCB, and USDT TRC20 processors to complete your PKR transactions. These providers operate under their own privacy and security frameworks;
• Game Software Providers: To deliver our casino games and sports betting markets, we share certain session data with our licensed game content providers. This data is limited to what is technically necessary for game delivery and is governed by strict data processing agreements;
• KYC & Identity Verification Services: We use reputable third-party identity verification providers to perform age and identity checks on Pakistan players. These providers process your identity documents securely and do not retain your data beyond what is needed for the verification;
• Fraud Detection Services: We work with specialist fraud prevention partners to identify suspicious account activity and protect the 789 mx platform and its player community;
• Regulatory Authorities: We may disclose your personal data to law enforcement, regulatory bodies, or other competent authorities where required by applicable law or where we have a good-faith belief that disclosure is necessary to prevent crime or protect the safety of users;
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of the 789 mx business, player data may be transferred to the new entity, subject to equivalent privacy protections being maintained.

The 789 mx platform uses cookies and similar tracking technologies to improve platform performance, remember your preferences, and analyse how Pakistan players interact with our site. Cookies are small text files stored on your device that do not give us access to your device or any information other than what you choose to share with us.

789 mx uses the following categories of cookies:

• Essential Cookies: Required for the 789 mx platform to function — including maintaining your login session, PKR wallet balance display, and security tokens. These cannot be disabled without affecting platform functionality;
• Performance Cookies: Used to collect anonymised data about how players navigate the 789 mx platform, which pages load slowest on Pakistan mobile networks, and which games are most frequently accessed. This data is used solely to improve the platform;
• Functional Cookies: Used to remember your language preference (English), Pakistan city, and device settings to personalise your experience across sessions;
• Analytics Cookies: Used to understand aggregate player behaviour patterns. Analytics data is anonymised and never linked back to individual Pakistan player accounts.

You may manage or disable non-essential cookies via your browser settings at any time. Note that disabling cookies may affect the functionality of certain 789 mx platform features. 789 mx does not use third-party advertising cookies or share cookie data with external marketing networks.

789 mx retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply:

• Account Data & KYC Documents: Retained for the duration of your 789 mx account plus a minimum of five (5) years following account closure, as required by applicable anti-money laundering regulations;
• PKR Transaction Records: All financial records including Easypaisa, JazzCash, and bank transaction data are retained for a minimum of five (5) years from the date of the transaction;
• Gaming History: Retained for five (5) years to support dispute resolution, responsible gaming assessments, and regulatory reporting requirements;
• Support Communications: Live chat transcripts and email records are retained for two (2) years for quality assurance and dispute resolution purposes;
• Marketing Preferences: Retained until you update your preferences or request deletion, plus a minimum of one (1) year to demonstrate compliance with consent requirements;
• Technical & Session Data: Retained for a maximum of thirteen (13) months for platform analytics and security purposes, after which it is permanently deleted or fully anonymised.

When retention periods expire, 789 mx securely destroys or permanently anonymises your personal data in accordance with our internal data destruction protocols.

789 mx implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. Key security measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the 789 mx platform is encrypted using industry-standard 256-bit SSL/TLS protocols, regardless of whether you are on a Pakistan Wi-Fi network or a Zong, Jazz, or Telenor mobile data connection;
• Two-Factor Authentication (2FA): 789 mx offers two-factor authentication for all Pakistan player accounts, adding an additional layer of protection beyond your password;
• Segregated Data Storage: PKR financial data is stored in segregated databases with restricted access controls, separate from other operational systems;
• Real-Time Fraud Monitoring: 789 mx's automated systems continuously monitor for unusual account activity, including abnormal login locations, suspicious transaction patterns, and potential account takeover attempts;
• Staff Access Controls: Access to personal data is restricted to 789 mx staff on a strict need-to-know basis. All staff with data access undergo regular security training;
• Regular Security Audits: The 789 mx platform undergoes periodic penetration testing and security audits by independent cybersecurity specialists.

As a 789 mx player in Pakistan, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at [email protected]:

• Right of Access: You may request a copy of all personal data that 789 mx holds about you. We will respond to verified access requests within 30 days;
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You can also update most account details directly from your 789 mx account settings;
• Right to Erasure: In certain circumstances, you may request that 789 mx deletes your personal data. Note that we may be required by law to retain certain data (such as KYC documents and financial transaction records) even following an erasure request;
• Right to Restrict Processing: You may ask 789 mx to limit how we use your personal data while a dispute or accuracy query is being resolved;
• Right to Data Portability: You may request a copy of your personal data in a structured, commonly used, machine-readable format;
• Right to Withdraw Consent: Where we process your data on the basis of your consent (such as for marketing communications), you may withdraw that consent at any time via your 789 mx account settings or by contacting support. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal;
• Right to Object: You may object to processing of your personal data where that processing is based on our legitimate interests, unless we can demonstrate compelling legitimate grounds which override your interests.

789 mx will not charge a fee for handling privacy rights requests submitted in good faith and will aim to respond within the applicable legal timeframes.

If 789 mx becomes aware that it has inadvertently collected personal data from a person under the age of 18, we will take immediate steps to delete that data and close the associated account. If you are a parent or guardian and believe that your child may have created a 789 mx account without your knowledge, please contact us immediately at [email protected] so we can investigate and take appropriate action.

789 mx uses age verification procedures at the point of registration and reserves the right to request proof of age (such as a Pakistani CNIC or passport) at any point during your use of the platform. If age verification cannot be completed, access to the account and any associated PKR funds will be suspended until the verification process is resolved.

789 mx may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer to Pakistan players. When we make material changes, we will notify registered players via the mobile number or email address associated with their 789 mx account, and will post the updated Policy on this page with a revised effective date.

We recommend that you review this Privacy Policy periodically — particularly if you have not used the 789 mx platform for an extended period — to ensure you are aware of any changes that may affect how your personal data is processed.

Your continued use of the 789 mx platform following notification of a material change to this Policy constitutes your acceptance of the revised terms. If you do not accept the revised Policy, you may request account closure and withdrawal of your PKR balance by contacting our support team.

If you have any questions about this Privacy Policy, wish to exercise any of your privacy rights, or want to raise a concern about how 789 mx handles your personal data, please contact our team using the details below. Note that the email address is provided for reference only and is not a clickable link.

This Privacy Policy was last reviewed and updated on 1 January 2026. The English version of this Policy is the authoritative version and shall prevail in the event of any inconsistency with any other language version.